Limetta is a luxury lemonade brand designed and created to flip the notion of a children's lemonade stand upside down. This lemonade is classy, sophisticated, and only for the white collar worker. Referencing ornate crown molding, the lemon/lime themed logo brings this brand to life. This design includes brand identity, a logo, a brand guidebook, and lemon/limeade packaging.
Reference images such as lemons/limes, luxurious catering, and a beautiful vintage style entertaining room were all used throughout the design process. These helped develop the style of the logo-mark as well as the color scheme and identity.